Developing a Compelling One-Page Resume That Separates You From The Pack

View the video below for tips on developing a compelling one-page resume.  After playing the video, if you want more step-by-step information on how to put together a guerilla resume, CLICK HERE.

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Two Absolutely Great Tools For Advancing Your HR Career

networkingby Alan Collins

If you are an HR professional looking to advance your HR career, there are two tools that are absolute musts.

The first is LinkedIn. It’s the greatest career management tool ever invented for anyone – and especially those in HR. There are 500,000 HR career professionals on LinkedIn and it’s a great tool for branding yourself and making yourself “findable” by other HR professionals, employers, recruiters and headhunters that can help your advance your career.

The second tool is your personal network. Most recruiters will tell you that networking will deliver more job interviews to you than any other method.   More than answering ads.  More than hitting the online job boards.  And more than putting your resume down Monster’s black hole and hoping that you’ll get some hits.

Click here for the rest of this article!

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HR Generalists: 5 Painful Lessons For Managing A Tough Boss

headhuntersby Alan Collins

As an HR generalist, not all bosses are easy to work for. I had one boss at PepsiCo that was tough and feared by everyone. He had high standards and was difficult to satisfy. Over time, I was able to build a terrific working relationship with him – but it took trial and error – and some pain.

Here are the five most painful lessons I learned as an HR generalist in managing this tough boss and coming out ahead…

Lesson #1 — Avoid asking for excessive advice. Bosses fight time vampires like everyone else. When you have to present problems or complaints to your boss, present them along with your absolute best solutions and options also. “That’s what you get paid for.”

Lesson #2 — Don’t ask your boss to take wild risks. If you have an “innovative” new HR idea that challenges the status quo, that great! However, build a support system for the idea or alliances with others first before presenting them to your boss. Then sell your idea based on “what’s in it for the boss.”

Lesson #3 — Increase your boss’ dependency on you. Leverage the HR skills and expertise you have in areas where your boss is weak. If he abhors working on employee relations issues, offer to take these types of situations off his plate and put them on yours to free him up to work on initiatives he or she is more passionate about.

Lesson #4 –Avoid “big” surprises. This will put you in a tough boss’ doghouse in a New York minute. Alert the boss ahead of time to problems. Keep him or her well updated on sensitive and important people-related issues.

Lesson #5 — Dissent on a decision before it’s made and behind closed doors. You and your boss are not going to agree on everything. Make sure you stand up and make your point of view heard. That’s the sign of a strong HR generalist and your boss will respect you for it. However, once you’ve had your say and the decision has been blessed – be loyal and support it…without hesitation.

These are the five strategies I’ve found most helpful in managing the tough boss. Remember, it’s your responsibility for making your relationship work with your boss as an HR generalist. So take charge!

Want more strategies for excelling as an HR generalist? Then download two Free Chapters of UNWRITTEN HR RULES: 21 Secrets For Attaining Awesome Career Success in Human Resources, which you can find at http://UnwrittenHRRules.com.

About the author: Alan Collins was Vice President – Human Resources at PepsiCo where he led HR initiatives for their Quaker Oats, Gatorade and Tropicana businesses. He is now President of Success in HR, Inc. and the author of UNWRITTEN HR RULES . His new book, BEST KEPT HR SECRETS now available on Amazon.

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Your HR Job – 3 C’s for Excelling in Any HR Job

Cheerful employerby Alan Collins

I used to deliver training sessions for our managers who were new to their HR job. This was a two-day training session we did at Quaker Oats and it included our best up-and coming HR leaders.

There were 56 things that we’d tell them they needed to do in order to be successful. It included how you interview job candidates, coach and counsel, hold career discussions and do performance reviews.

As I would get up to conclude the training, I knew from past experience that it wasn’t possible for these people to remember everything. So I would wrap up by saying that there are three things that matter in any HR job.

The first is competence. Focus on being the best in your HR job — whether you’re a generalist or in compensation or labor relations. Reach for the higher standard. This means focusing on the job you have, not on the job you want, and committing to grow your skills to become great at what you do.

The second is confidence. While it’s great to ask questions to gather data in an employee investigation, your clients want to know what you think. Leadership is about having a point a view and sharing it. So you have to have enough confidence in yourself to regularly and unabashedly put your own perspectives and ideas on the table in tough situations.

The third is caring. No one individual can accomplish great things in large, complex organizations. Success requires collaboration. And at the end of the day, it’s giving a darn and partnering with your clients and your colleagues and recognizing that it’s the people around you are the ones who make you look good in your HR job.

I’ve tried to adhere to these three simple rules in every HR job I’ve held. And, I’ve found over the years that they are as true for those new in their HR job as it is for the senior vice president in HR.

Want to discover more ways to succeed in your HR job? Then download two Free Chapters of UNWRITTEN HR RULES: 21 Secrets For Attaining Awesome Career Success in Human Resources, which you can find at http://UnwrittenHRRules.com.

About the author: Alan Collins was Vice President – Human Resources at PepsiCo where he led HR initiatives for their Quaker Oats, Gatorade and Tropicana businesses. He is now President of Success in HR, Inc. and the author of UNWRITTEN HR RULES . His new book, BEST KEPT HR SECRETS now available on Amazon.

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HR Job Search Advice: Networking, Cover Letters, and Recommendations

donlinby Kevin Donlin

You may have heard that finding a job is like finding a mate.

But did you know it’s also like writing a sales letter?

Or producing an infomercial?

You’ll find the explanation below, along with sure-fire tips to use in your job search …

1) Treat networking like a mating dance.

If your networking isn’t paying off, you might try a less-obvious approach.

Consider Bill McCausland, an executive from Novi, Mich.   His networking improved when he stopped asking for job leads and started asking for information.

This makes sense, when you realize that hiring is a lot like marrying.

Asking people for job leads at their employer, especially someone you’ve just met, is like asking someone to marry you on the first date. You look desperate, oafish.

Instead, ask your contacts for information — a reference or suggestion on companies you should pursue. This is more likely to lead to a dialogue, which leads to meetings with hiring managers, which leads to employment.

That’s what McCausland did on networking web site Linkedin.com. He sent a personalized email to people who joined his network. His advice? “Write a short, 4-5 sentence message saying you are looking for career opportunities in X industry and do they have any recommendations on great companies you should research?”

This helped McCausland, who was hired for a new job, at a higher salary, less than three months after being laid off in June.

2) Stop sending cover letters. Start sending sales letters.

What’s wrong with most cover letters? Consider the words “cover letter” — they imply wrapping paper, something to tear through and discard.

That’s not what you want.

You want to sell employers on the idea of hiring you. And a great way to do that is to send a sales letter.

So start learning all you can about sales letters. Read books on sales letters. Keep and analyze the best sales letters you get in the mail.

To get you started, here’s a basic tip: Emphasize specific results in every letter you send employers.

Example: Which of the following statements is more interesting?

A) I’m a hard working labor relations manager, with excellent attention to detail.

B) You will benefit from my labor negotiating skills, which saved $850,000 for my last employer when we negotiated our last union contract.

It’s B, of course.

The candidate who sprinkles results throughout his/her sales letter is more likely to get hired. Every time.

That’s what Jay Robinson, from Newport, Ore., found after sending sales letters to employers earlier this year. He was hired in mid-July  in a county with less than 45,000 people and no large employers.

Robinson enjoyed a 12% hit rate after sending out about 25 sales letters and landing three interviews.

He found success this way: “I sent my sales letter and resume to an out-of-town company. One of the principals called, drove three hours to my town, interviewed me, and hired me on the spot.”

Robinson researched the company to write a cover letter that resonated. But the kicker was his use of testimonials — his letter included four recommendations from past managers, such as this one:

“Jay is a very dedicated and conscientious professional who is always willing to lend a hand at a moment’s notice in order to get the job done.”
– John Doe, ABC Associates

Ordinarily, you won’t find testimonials in cover letters. But they’re found in most good sales letters. Which leads to the third tactic …

3) Include recommendations on your resume.

Since 1996, I’ve urged people to include testimonials or recommendations in their resumes.

Why?

Watch any infomercial with a stopwatch and time how much of the program is straight selling and how much is testimonials from customers. It’s usually 30-40% of the latter — or more.

This illustrates the power of recommendations as sales tools.

Jim Muehlbauer, of Woodbury, Minn. learned this in mid-February and received two job offers a few weeks later.

“Both jobs had similar salaries to what I was making before I was laid off. This was extremely exceptional considering my profession currently has about 50% employment,” he says.

Muehlbauer hit pay dirt after including recommendations (testimonials) on his resume.

“I was told by a colleague at my new firm that mine was one of 160 resume that came in on the first day the job was posted. I asked the hiring manager and HR if my resume made a difference, and she said the recommendations definitely caught her attention,” says Muehlbauer.

Where can you get recommendations for your resume?

From recommendations on your Linkedin profile, letters of recommendation, and performance reviews, to name three sources.

Now, you have a choice.

You can keep using the same job-search tactics you’ve been using up to now, and keep getting the same results. Which, if you’re reading this, probably aren’t good.

Or you can take a step in a new direction by trying one or more of these tactics today.

To learn how you can quickly create your own Guerrilla Resume, CLICK HERE.

Kevin Donlin is co-author of Guerrilla Resumes. Since 1996, he has provided job-search help to more than 20,000 people. Kevin has been interviewed by The New York Times, Fox News, ABC TV, CBS Radio and others.

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One Simple Change Leads To A Great Job In 30 Days (See Video Below)

donlinby Kevin Donlin

Following seven months of struggle, Scott Bornstein, from suburban Minneapolis made a simple change in his job search in August, and was hired for a new position only 30 days later.

What did he do?

Read on …

Scott was using what he thought was a well written resume, but without results. “Every time I sent it out, people would suggest changes to make. When I handed it out at a job fair, they’d say, ‘Thank you’ and file it away immediately.” He wasn’t getting called by employers.

Sound familiar?

But Bornstein found a way to improve his resume, which boosted his self-confidence, which, in turn, led to more interviews, in a virtuous circle that led to a job offer within 30 days.

It all started with a new, improved resume.

“I went to using a Guerrilla Resume. It was easy to write and it gave me confidence, with a resume that I felt positive to hand out to anybody,” says Bornstein.

The Guerrilla Resume is a format I co-developed with David E. Perry, author of Guerrilla Marketing for Job Hunters 2.0 (full disclosure: I’m a contributing author to that book). This new style of resume is usually one page long and has two essential components:

1. logos or graphics from past employers, colleges, or organizations;
2. quotes from people familiar with your work, such as managers or clients.

Why are these elements so powerful?

Logos and graphics can improve your resume because the human brain would rather look at pictures than read. (What’s worth a thousand words?) So the right logo or graphic on your resume can make a favorable impact before an employer reads one word of your resume.

Can you get in trouble for using a logo? If you print it on a T-shirt and sell it on Ebay, sure. But is it verboten to use a logo in your resume to convey a relationship with an employer, client, school, or organization? Not in my experience since 1996. Of course, I’m not a lawyer and this is not legal advice. When in doubt, ask permission before using a corporate graphic or logo.

Quotes from past managers or clients are the second element of every Guerrilla Resume.

Bornstein used three quotes on his resume. Quotes get attention because they are third-party endorsements of you, just like testimonials in an infomercial.

Where can you get them? Start with the recommendations on your Linkedin profile. They’re already in the public domain — why not use those quotes in your resume?

Now, here’s what happened after Bornstein revamped his resume.

“The next day I went to a job fair in Minneapolis. I walked up to a recruiter and handed my resume to her. She actually grabbed my hand, leaned in, and said, ‘This is an amazing resume.’ And I knew at that moment that I had something,” says Bornstein.

What he had was confidence, which improved every part of his job search. Think about how easy it is to do something when you know you can, versus when you’re unsure. It’s the difference that can make all the difference.

“With the new resume, I had complete confidence in what I was doing. As soon as I started handing it to other people – hiring managers, recruiters, whoever – nobody wanted to change it. I felt they all wanted to give me a chance, and that was different,” says Bornstein.

The job Bornstein eventually took came from a contact he made at the Wooddale Transition Group. (If you’re not a member of a high-quality job club, consider joining one. In addition to producing employment leads, it gets you out of the house to meet and help other people.)

“An email went to the group members on a Wednesday and I applied, along with 32 other people. The new resume immediately popped up for the hiring manager,” says Bornstein, who was called on Friday and interviewed on Monday. A second interview followed on Thursday and he was offered a job the next day — nine days after applying.

What did Bornstein do to seal the deal in his second job interview?

He brought a portfolio of achievements, work samples, and comments from others, organized in a three-ring binder. The portfolio, which took Bornstein two hours to assemble, supported his resume and helped him edge out two other candidates for the position.

Bornstein described the difference his new made this way: “The confidence was huge for me.”

An eye-grabbing resume can provide the same kind of ego boost you might enjoy after getting a nice haircut or a $1,000 suit. If clothes can make the man, can a resume make the job search?

Apparently, yes. Watch the video below and you’ll see what I mean…

To learn how you can quickly create your own Guerrilla Resume, CLICK HERE.

About the Author:  Kevin Donlin is co-author of Guerrilla Resumes. Since 1996, he has provided job-search help to more than 20,000 people. Kevin has been interviewed by The New York Times, Fox News, ABC TV, CBS Radio and others. 

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How To Find Your Next HR Job on Craigslist

donlinby Kevin Donlin

Social networking sites like MySpace and Facebook are getting a lot of press these days as job search tools.

However, as an HR professional, have you considered adding Craigslist to that list of online employment destinations?

You might want to.

Craigslist (www.craigslist.org) is a vast network of online classified ads that includes job listings. Founded by Craig Newmark in 1995, Craigslist now serves all U.S. states and major cities, as well as countries from Argentina to Vietnam.

And it just might help you find your next job. If you use it right.  Here’s how:

Start by visiting Craigslist.org to find your city or state. Then click on Jobs, where you’ll find listings for Human Resources.

“You can browse job postings by headlines, but searching is more effective, especially in the busier communities. And it’s best to search for skills rather than job titles,” according to Jenna Lloyd author of the forthcoming book, “Craiglist 4 Everyone” (Que Publishing).

Example: If you want an human resources manager position, you could search for HR Manager, Human Resources, Talent Manager, etc., and still miss out on listings. But almost all HR job postings mention recruitment or staffing, so searching for core skills like these can uncover a large number of relevant results, according to Lloyd.

Mark Chatham, from Ridgefield, NJ, found his current job on Craigslist in October 2006, when he was hired for online retailer Big Joys Distribution.

“I found their job posting on newjersey.craigslist.org, emailed my resume and was asked to interview a few days later,” says Chatham.

Chatham must be doing something right — he’s landed four jobs on Craigslist. His advice is to position yourself as both qualified and memorable. His resume included the facts that he held a patent at age 18 and once appeared on the TV show, Who Wants to Be a Millionaire? “Employers remembered me,” he says.

Because employers receive an average of 51 replies for each job ad, according to Craigslist’s own data (www.craigslist.org/about/job.boards.html) you must work hard to stand out.

Do this by writing a resume that connects with hiring managers, one that proves you understand their business and that you have the skills they want. “I tweaked my resume each time to make it relevant to the job I was applying for,” says Chatham.

One thing to keep in mind when using Craigslist is time management. You only have about 960 minutes per day to spend on a job search. So make sure you limit your time using online tools like Craigslist. Otherwise, you may find yourself wondering where another day went, and why you’re no closer to finding a job.

Another issue is trust. A quick look through the job postings will turn up dozens of potential work-at-home scams and get-rich-quick schemes. “In larger cities, there’s a fee to post jobs on Craigslist, which weeds out most scammers, but this is not the case in smaller cities. So listen to your instincts — if a job sounds too good to be true, it probably is,” says Lloyd.

If you’re unsure about submitting personal information to an employer on Craigslist, don’t. Simply send them a resume that masks your home address, names of your employers and other identifying data.

Also, it’s important follow directions when replying to a job posting on Craigslist (or anywhere). “Pay close attention to what the employer asks for — do they want you to email your resume as an attachment or paste it into the body of the email, for example,” says Lloyd. Because companies can afford to be picky, they may drop you from consideration if you botch instructions.

And don’t forget the cover letter, even if it is only emailed. “Take the time to write a message in your email that tells employers which ad on Craiglist you’re responding to and where you saw it. Don’t skip this last part!” advises Lloyd.

A final note on Craigslist: To me, it’s a throwback to the days of Usenet bulletin boards in the 1990s. You won’t find any fancy graphics, audio or video here. But you will find the sort of DIY community spirit that helped build the Internet into what it’s become. And that makes Craigslist worth a look if you’re looking for work.

Kevin Donlin, an expert on job search, has been interviewed by USA Today, The Wall Street Journal, CBS Radio and others.  For more information that can help you get your next HR job quickly, check out Kevin’s Instant Job Search System, which you can learn more about by CLICKING HERE!

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4 Easy Steps For Getting HR Job Leads…Without Feeling Embarrased & Ashamed

donlinby Kevin Donlin

If you’re like most HR professionals, you hate talking to friends and family about your job search.

Why?

Because for many folks, it’s a problem of how to start. There’s really no elegant way to ask, “Know anyone who’s hiring?” without feeling awkward and maybe just a little ashamed.

To fix that, here is a suggestion on how to to open your next networking conversation that are proven to produce job leads — and won’t make you feel self-conscious….

….Use Me as an Excuse to Call

Over the past year, I’ve quietly been perfecting a short networking script at my Guerrilla Job Search seminars.

In every case, at least one person in the room gets a job lead — in less than 5 minutes.

Here’s the four-part script that people are using to start networking conversations by phone, with explanatory notes in parentheses:

1. “Hi, this is YOUR NAME! I’m at a training session and they told me to call the most-connected person I know. That’s you!”

(This gets you over the hump right away, by giving you an excuse to call. Here, that excuse is me — just say that somebody else told you to call.)

2. “I’m looking for a position as a JOB TITLE at a company like COMPANY #1, COMPANY #2, or COMPANY #3.”

(You have to think first, about what JOB you want and 3 COMPANIES you most want to work for.)

3. “Who would you call if you were in my shoes?”

(You’re asking someone to take ownership of your problem, by putting their ego aside and thinking as if they were you. Simple psychology that’s very powerful.)

4. “Could I have their name and number?”

(Write it down. Hang up. Call that new person and drop the name of the person you called first.)

For best results, use this script to call the most-connected person you know — the one person who seems to know almost everybody.

Here are three examples of how this has worked in my seminars:

1. Ellen in Minneapolis, MN, got a networking lead at the chamber of commerce after calling a friend.

2. Greg in Fargo, ND, got a lead on a job in the pharmaceutical industry by calling a friend.

3. Pete in Chanhassen, MN, got the name of an HR rep by calling a colleague he had fallen out of touch with.

Do these conversation-starting ideas make you feel uncomfortable? Good!

Because, if you’ve been comfortable thus far in your job search for a new role in Human Resources, and you’re still unemployed, it may be time to leave your comfort zone and try something new.

Kevin Donlin is co-author of Guerrilla Resumes and has provided resume & job-search help to more than 20,000 people.  To learn more about his system for improving your job search success by creating a Guerrilla Resume, Click Here!

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Be The HR Expert Companies Want To Hire

donlinby Kevin Donlin
Executive Search Consultant

You already know that most employers will use Google to research your HR background before hiring you, right?

If hiring managers find nothing online about you, you won’t stand out from the crowd. That’s bad.

If they find photos on MySpace of you table dancing in a fur bikini or videos of you on YouTube doing keg stands … that’s worse.

But, what if, during their Google search, the HR or the hiring manager finds that you’ve written several industry-related articles and you’ve been published all over the Internet? You’ll look like an expert in their eyes — and be much more likely to get a job offer.

Sound farfetched? Actually, it can be easy to do, according to Alan Collins, CEO of SuccessInHR and former vice-president of human resources at PepsiCo and Quaker Oats.

“By writing and submitting industry-related articles to a few key Web sites, you can get your name all over the first pages of Google search results. When employers search for you, they will find content written by you that’s related to your area of specialty within HR, which will definitely impress them,” says Collins.

Best of all, this won’t cost you a penny.

Now, don’t worry about the writing part. If you’ve ever written a book report or a coherent email, you can write an article that positions you as knowledgeable in your field — and makes you more attractive to employers.

You can do it by following these five steps …

1) Go back through your past HR jobs and the files you’ve kept…and dig up any reports, memos and papers you wrote over the years. “Basically, you’re looking for anything you have written that’s related to your field,” says Collins.

2) If you’ve already written 450-550 words on a human resources-related topic, great! That’s enough for an article. If not, combine or break apart your writings until you get roughly 500 words. Then, edit and clean up the language so that it reads well.

3) Still can’t find anything relevant you’ve written? No problem. You can write something now.

Visit Google, Wikipedia, industry Web sites, online magazines, etc., until you’ve gathered enough raw data for an article. Write fast and don’t censor yourself. Put your draft article away for at least 24 hours. Then come back and revise slowly. For extra editing, show it to two or three friends for input.

4) Write a short bio, also called a resource box, to insert at the end of your article. “Obviously, you want to write this with an eye toward the job you’re seeking,” says Collins.

Example bio: “Janine Smith is a senior HR manager at Exelon in Chicago, IL.  Janine has a BS and MS in Industrial & Labor Relations from University of Illinois and has a passion for helping leaders build high performing teams. ”

Note: If your name happens to be Barack Obama, Bill Gates, or something else that’s already “taken” on Google, be sure to use your middle name or initial to create a unique moniker for the search engines.

5) Now, the fun part. Get published by uploading your article(s) to free online article directories that share your work with multiple Web sites — this is how Google finds you.

Collins recommends you submit to three directories: EzineArticles.com, GoArticles.com and SearchWarp.com. “You can send the same article to all three, but definitely be sure to use EzineArticles.com — it’s well-liked by Google and will get you found the fastest,” says Collins.

Bonus: While you’re waiting for Web sites to find your articles, why not set up a free blog and self-publish immediately? Blogger.com is an especially useful blogging tool, because it’s owned by Google, which means your writing — and your name — are likely to be found by employers faster.

If you’ve never been published before, you’ll get a kick out of seeing your name in print. And your job search will get a kick, too, when employers find your name in Google — for all the right reasons.

Remember: Everyone wants to hire an expert. That expert could be you, if you write and publish articles about what you’ve done in human resources.

Kevin Donlin, an expert on job search, has been interviewed by USA Today, The Wall Street Journal, CBS Radio and others.  For more information that can help you get your next HR job quickly, check out Kevin’s Instant Job Search System, which you can learn more about by CLICKING HERE!

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